Privacy Policy

This Privacy Policy explains how Measurement, Inc. ("Measurement" "we," "our," "us,") collects, uses, and discloses Personal Information that we collect through our website (the "Website"), the MI Write platform for writing assessment (the "MI Write platform"), and any other online services that we operate and that include a link to this Privacy Policy (collectively with the Website and MI Write platform, the "Services"). As used in this Privacy Policy, "Personal Information" means information that identifies or that could be used to identify you. "You" or "your" means a visitor or a user (whether signed in or not) of the Services.

The MI Write platform collects Student Data: The MI Write platform is an internet-based writing assessment and communication platform for use in educational settings by Schools. Providers of educational services, such as schools, school districts, or teachers (collectively, "Schools") may subscribe to the MI Write platform for educational purposes. When Measurement contracts with a School to provide the MI Write platform, we may collect or have access to Student Data (defined below) provided by the School or the student. We consider Student Data to be confidential. Our collection, use and sharing of Student Data is governed by our contracts with the School. If you have any questions about reviewing, modifying, or deleting Personal Information of a student, please contact your School directly.

The Personal Information We Collect and How We Use It

The Personal Information we collect and how we use it depends on the context of your interactions with us. We also collect certain information automatically when you interact with the Services.

Information you Provide to Us. You may provide certain Personal Information to us when you sign up for a Measurement account and use the Services, consult with our customer service team, send us an email, or communicate with us in any other way. This information may include the categories described below.

Information We Collect Automatically from Your Use of the Services. We also may collect certain other information automatically when you use or access the Services, such as the following:

We collect some of this information through tracking technologies such as cookies and web beacons. For more information, please see the How We Use Cookies and Other Tracking Technologies section below.

How We Use Personal Information. We may use the Personal Information that we collect or receive through the Services for purposes that include:

Information We Receive from Devices You Connect to the Services

If you choose to connect a third-party application to the MI Write platform, we may also receive Personal Information, including name and email address, from the device you connect to the MI Write platform.

How We Disclose Personal Information. We may share or disclose your Personal Information as needed to provide our Services or with your consent or permission. We may also share Personal Information as described below.

We may also share information in aggregate and/or de-identified form that cannot reasonably be used to identify an individual; for example, to describe our Services to current and prospective partners and other third parties, and for other lawful statistical and research purposes.

Your Rights and Choices

We provide you with choices with regard to your Personal Information. For example, you can choose not to give us the Personal Information we request, as described in the "Information You Provide Directly" section of this Privacy Policy. However, in some cases, if you decide not to provide the information we request, we will not be able to provide the service or information you requested.

Other examples of your choices include:

For information about interest-based advertising, and to opt out of this type of advertising by third parties that participate in self-regulatory programs, please visit the Network Advertising Initiative (NAI) opt out tool ( and/or the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral Advertising ( Please note that any optout choice you exercise through these programs will apply to interest-based advertising by the third parties you select, but will still allow the collection of data for other purposes, including research, analytics, and internal operations. You may continue to receive advertising, but that advertising may be less relevant to your interests.


We do not knowingly collect Personal Information from a child under 13 unless a School has authorized us to collect such information through the provision of the Services on the School's behalf. When a School uses our Services in the classroom or in an educational context, we rely on the School to provide appropriate consent and authorization for a student under 13 to use the Services, and for Measurement to collect Personal Information from such student. Upon request, we will provide the School the opportunity to review and delete the Personal Information collected from their students. If you are a parent and you have questions about your child's use of our Services and any information collected, you should discuss your questions with your child's School.

Student Data - FERPA

We provide the MI Write platform to Schools. Through the provision of the MI Write platform, we collect Personal Information from or about students, which may include educational records governed by the Family Educational Rights and Privacy Act (FERPA). We consider such data to be confidential, and our collection, use, and sharing of Student Data covered by FERPA is governed by our contracts with Schools that subscribe to the MI Write platform. If you have any questions about our collection and use of Student Data, please contact us at If you have any questions about reviewing, modifying, or deleting Personal Information of a student, please contact the School directly.

Our Security

We are committed to protecting the security of your Personal Information. We maintain a variety of physical, administrative, and technological safeguards designed to protect Personal Information against loss, misuse, and unauthorized access or disclosure. Our measures consider the sensitivity of the information we collect, use, and store, and the current state of technology. Our security measures include data encryption, firewalls, and data use and access limitations. Please note, however, that we cannot and do not guarantee the security of your information, as no method of data storage or transmission is completely secure.

Changes to your Personal Information

It is important that the Personal Information we hold about you is accurate and current. Please let us know if your Personal Information changes during your relationship with us by updating your registration profile or emailing us at

How Long We Keep Information

We will keep your Personal Information for the time period necessary to achieve the purposes for which it was collected, including provision of the Services and to comply with law, resolve disputes, and enforce our agreements, and otherwise at the direction of the School, as applicable. For example, if you register on our Services, we will store your information for as long as needed to maintain your account, provide you the Services or other functionality as you request it, enforce any applicable terms that govern your use of the Services, and maintain appropriate records to reflect our delivery of Services to you.

Other Sites and Services

Our Services may contain links to and from other websites and services. If you follow a link to any of these websites or services, please note that they have their own privacy policies and their practices are not covered by this Privacy Policy. We recommend that you read their privacy policies and terms and conditions of use to understand how they collect, use, and share information. We are not responsible for the privacy practices or the content on the websites of third-party sites.


This section applies only to residents of the State of California and to the Personal Information of a particular California consumer or household ("California Personal Information") . It describes how we collect, use, and share California Personal Information to the extent we act as a "business" under the California Consumer Privacy Act of 2018 ("CCPA"), and the rights that consumers have under the CCPA. California Personal Information does not include, and this section of the Privacy Policy does not apply to:

California Personal Information We Collect

We may have collected the following categories of California Personal Information regarding consumers within the last 12 months:

Sources of California Personal Information

We collect California Personal Information from the sources described in the "Personal Information We Collect and How We Use It" section of this Privacy Policy.

Use of California Personal Information

We may use the categories of California Personal Information that we collect, as described above, for one or more of the business purposes and commercial purposes described in the "How We Use Personal Information" section above.

Disclosures of California Personal Information for a Business Purpose

We may disclose the categories of California Personal Information that we collect as indicated above to the categories of third parties described in the How We Disclose Information section above. In the preceding 12 months, we may have disclosed all of the categories of California Personal Information listed above to our service providers and other third parties when you direct us to do so, or when you use our Services to do so.

Sales of California Personal Information

In the preceding 12 months, we have not sold California Personal Information. We do not sell California Personal Information, and we do not have actual knowledge that we sell California Personal Information of consumers under 16 years of age.

California Personal Information Rights and Choices

The CCPA and other California laws provide consumers with specific rights regarding their California Personal Information. This section describes those rights and explains how to exercise those rights to the extent we direct the purposes and means of the processing of your California Personal Information processing and otherwise qualify as a "business" under the CCPA.

Access to Specific Information and Data Portability Rights

California residents have the right to request that we disclose certain information to you about our collection, use, disclosure, and sale of your California Personal Information over the past 12 months. If we receive and confirm a verifiable consumer request from you pursuant to the "Exercising Access, Data Portability, and Deletion Rights" section below, we will disclose to you, depending on the scope of the request:

Deletion Request Rights

California residents have the right to request that we delete California Personal Information, subject to certain exceptions. Once we receive and confirm your verifiable consumer request pursuant to the "Exercising Access, Data Portability, and Deletion Rights" section below, we will delete your California Personal Information from our records, unless an exception applies.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by or in writing at:

Measurement, Inc.
Attention: Privacy
215 Morris Street
Durham, NC 27701

You may designate an authorized agent to submit requests on your behalf through a signed written permission that authorizes the agent to act on your behalf. We may mandate additional requirements when submitted through an authorized agent, such as requiring you to verify your identity directly with us or to directly confirm the authorized agent's permission to act on your behalf. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. Your request must provide information sufficient to permit us to reasonably verify you are the person about whom we collected California Personal Information, or an authorized agent of that person. To verify your request, we may require you to provide additional information, including account profile information such as your Services email address and other information elements necessary to verify your identity. Your request also must include sufficient detail for us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with California Personal Information if we cannot verify your identity or authority to make the request and confirm the California Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, if you have a password-protected account with us we consider requests made through that account sufficiently verified when the request relates to California Personal Information associated with that specific account.

Any disclosures we provide will only cover the 12-month period preceding our receipt of the verifiable request. If we cannot fulfill, or are permitted to decline, your request then we will alert you or your authorized agent. For data portability requests, we will select a format to provide your California Personal Information that is readily usable.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision, and we reserve the right to either refuse to act on your request or charge you a reasonable fee to complete your request if it is excessive, repetitive, or manifestly unfounded.


Subject to certain exceptions, you have a right to not receive discriminatory treatment for exercising your access, data portability, and deletion rights described above.

Our Global Practices

Measurement is located in the United States. Personal Information collected through the Services may be stored and processed in the United States or any other country in which Measurement or its affiliates or service providers maintain facilities, and that your Personal Information may become accessible as permitted by law in those jurisdictions, including to law enforcement and/or national security authorities.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our privacy practices at any time and without notice to you. When we do so, we will update the Effective Date of the Privacy Policy, above. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.

How to Contact Us

If you have a question about this Privacy Policy or our privacy practices, you may contact us at the contact information below. We will do our best to answer your question promptly and accurately:


Postal Mail:

Measurement, Inc.
Attention: MI Write Privacy
215 Morris Street
Durham, NC 27701
Phone Number: 919-683-2413

Last updated: June 20, 2024